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Future Dates

  • June 30 - July 3, 2011
       Anaheim
  • June 28 - July 1, 2012
       San Francisco

Veterinary Pricing Strategies: A Tale of Three Practices

Friday, July 16, 2010   4:30 PM - 5:20 PM

Prepare to be challenged! Few veterinary practice owners or managers think strategically about pricing. It is the reason why veterinary practices with a similar client-base and technologies often earn such different rewards for their efforts. In this session, we will discuss some of the flawed pricing paradigms found in the veterinary industry such as the cost-plus delusion, client-driven pricing, and competition-driven pricing and will outline the proactive, strategic questions you need to ask and answer when making pricing decisions. The conversation will take place in the context of three veterinary practices facing different threats and opportunities in their particular markets. The discussion will include some innovative and controversial pricing strategies that promise to get you thinking! CE Credits: 1 Hour

Track Practice Management
Program Type Lecture
Medical Subject Marketing
Species
Room Franciscan A
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Speaker(s):

Jason Canapp
MBA